About / Who we are

Built for brands.
No handoffs.

An independent creative agency. You brief the people who actually design the work. No account managers, no kickoff theatre, no slides between us and your brand.

Studio story

Built on a simple belief.

We2 was started by two people who like making things and don’t love meetings. Chaitanya and Gungun. One half marketing-and-systems, one half craft-and-typography. We work with brands, early teams and small brands who want sharp work and a real conversation.

Our process is hands-on and tight. We pick one direction and commit hard. Briefs go out fast, design rounds are short, and we ship instead of iterating into oblivion. If you want polished bureaucracy, hire a bigger studio. If you want work that feels considered and moves, that’s us.

We don’t outsource the work. We don’t add five names to a project to inflate the invoice. The two of you on the call are the two doing the work.

Sharp work· Shipped fast· No handoffs· One direction· Senior-led· Built for brands· Sharp work· Shipped fast· No handoffs· One direction· Senior-led· Built for brands·
Our studio

Where craft meets clarity.

We build identities and websites that hold up over time. Logos that mean something. Type systems that scale. Sites that load fast and read clearly.

Our north star is clarity. Work that explains itself without an essay attached. We’d rather make one strong decision than show you ten safe ones. That’s how brands earn trust and keep it.

By the numbers
00+
Brand identities
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Websites & apps shipped
00d
Avg. brand sprint
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People · zero handoffs
What we do
01

Brand Identity

Logos, marks and full visual systems. We make identities that feel right. Meaningful, memorable, built to last past launch week.

02

Websites & Apps

Clean, fast, fast-shipping sites and product apps. Strategy, design and code under one roof. Handoff-free, hand-built.

03

Packaging & Print

Packs, decks, collateral. Design that tells the story before anyone reads a word, and feels good in the hand.

04

Brand Strategy

Positioning, naming, voice. Sharp answers to the questions that make every other decision easier.

FAQ / Common questions

Frequently Asked Questions

The things brands ask before they brief an independent agency. Here are honest answers.

How does a typical project run from kickoff to handoff?

Every engagement starts with a 30-minute call to agree on outcomes, timelines and what good looks like. Week one is research and direction. The middle weeks are design rounds with you in the loop. The last week is roll-out into the channels you actually use.

How long does a brand identity usually take?

A full identity typically lands in 4 to 6 weeks. Smaller scopes (a single logo, a one-page site) can finish in 10 to 14 days. Anything faster is a sprint and we tell you upfront if it is the right call.

Who actually does the design work?

Both of us. Chaitanya leads strategy, structure and ID systems. Gungun leads visual direction, type and craft. There are no juniors hidden in the basement. You brief the people who design the work.

How often will we hear from you?

Weekly progress in a shared Figma plus a recorded Loom walk-through. You always know where the project stands without needing a meeting.

How are projects priced?

Fixed fee per scope, paid in two parts. Half on kickoff, half on handoff. We send a one-page scope before we start so the number does not move. If the scope changes, we say so before doing the work.

Do you offer monthly retainers?

Yes, for brands shipping consistently. A retainer locks in a monthly hour bucket for design, social and rollout work. Best for teams that do not want a full-time hire but need design weekly.

What does a project start at?

Identity systems start at Rs. 35,000. Single websites at Rs. 25,000. Smaller asks (decks, single posts) we take case by case.

Are taxes and other costs extra?

Quotes are exclusive of GST. Stock photography, fonts, and third-party tooling (if needed) are billed at cost. Everything else is included.

How many revisions are included?

Two rounds at the direction stage, two at refinement. After that we start a small change-order, usually a few thousand for an extra round. Most projects do not need it.

Can scope change mid-project?

Yes, with a note. We quote the delta in writing and only start once you sign off. No surprise invoices.

What is not included by default?

Photography production, video editing, copywriting beyond core brand voice, and ongoing social posting. We can add any of these on top with a separate scope.

Do you sign NDAs?

Yes. Send yours over before the kickoff call and we will sign before sharing anything sensitive.

What files do I receive at the end?

Editable source files (Figma and Illustrator), production-ready exports (SVG, PDF, PNG, JPG), a brand guide PDF, plus any social or print templates we built. Everything in a structured Drive folder.

Who owns the final design?

You do. On final payment, all rights transfer. We may show the work in our portfolio unless you ask us not to.

Will you help us roll the brand out after handoff?

Yes. We offer a 30-day post-handoff support window for small fixes. Bigger rollouts (campaigns, packaging variants, new pages) we quote separately.

How are files handed over?

A single Google Drive link, structured by file type. Source, exports, guide, templates. We keep our own backup for 12 months in case anything goes missing on your side.

Great design isn’t what you see. It’s what you feel and never forget. It earns trust, builds emotion, and leaves an impact that lasts.

Our founders

The two of us.

No layers between you and the work. The names below are the ones answering your emails, designing your brand, and shipping your site.

“Two minds, one vision. United by the language of design.

We2 · Studio of two
Open for projects

Got a brief?
Let’s talk.

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